Privacy Policy

Privacy Policy

Last updated: April 30, 2026

At drjaimearoca.com (the «Site») we respect our visitors’ privacy and are committed to protecting the personal data we collect. This Privacy Policy explains what information we obtain, how we use it, and what rights you have over your data.

This policy is governed by Colombia’s Law 1581 of 2012 (General Personal Data Protection Regime), Decree 1377 of 2013, and, where applicable, the European Union’s General Data Protection Regulation (GDPR) for visitors from that region.

1. Data controller

• Controller: Dr. Jaime Aroca — Plastic Surgeon
• Website: https://drjaimearoca.com
• Address: Cra 30 Corredor Universitario No. 1 – 850, Local 310, Clínica Portoazul, Barranquilla, Atlántico, Colombia
• Email: info@drjaimearoca.com
• Phone: +57 301 295 3230

2. Information we collect

2.1. Information you provide voluntarily

When you interact with our contact forms, appointment requests, newsletter sign-ups, or any other communication channel, we may collect:

• Full name
• Email address
• Phone number
• Country or city of residence
• Message, inquiry, or information you choose to share
• Information about the procedure you are interested in

Important: Please do not submit detailed medical information, clinical history, body photographs, or sensitive health data through the Site’s public forms. That information is evaluated only during a formal medical consultation through secure and private channels.

2.2. Information collected automatically

When you browse the Site, we automatically collect certain technical information through cookies and similar technologies:

• IP address
• Browser type and device
• Operating system
• Pages visited and time spent
• Referring site
• Browsing behavior
• Approximate geographic location

3. Purposes of processing

We use personal data to:

1. Respond to inquiries and requests for information about procedures and services.
2. Coordinate appointments and pre-consultation processes.
3. Send educational information and communications, when authorized.
4. Improve user experience and Site performance.
5. Conduct statistical and visitor behavior analysis.
6. Execute digital marketing campaigns and measure their effectiveness.
7. Comply with applicable legal obligations.

4. Third-party services and analytics/advertising tools

To operate the Site, measure its performance, and manage marketing campaigns, we use the following third-party services, which may collect information about your browsing through cookies, pixels, and similar technologies:

These services may transfer and process data on servers located outside Colombia, including the United States and other countries. We recommend reviewing each provider’s privacy policy to understand how they handle your information.

5. Cookies and similar technologies

The Site uses cookies (small files stored on your device) to function properly, remember your preferences, and enable the analytics and advertising features described above.

Cookies are classified as:

• Strictly necessary cookies: essential for Site operation.
• Analytics and performance cookies: help us understand how the Site is used (Google Analytics, Ahrefs).
• Advertising and marketing cookies: allow us to display relevant ads and measure their performance (Google Ads, Meta Pixel, TikTok Pixel).

You can accept, reject, or configure cookies through the consent banner when you enter the Site, and you can adjust your browser settings to block or delete them at any time. Disabling certain cookies may affect Site functionality.

6. Advertising and remarketing

We run ads on Google Ads and Meta Ads (Facebook and Instagram), and occasionally on TikTok. This means that, after visiting the Site, you may see ads related to our content on other websites or social networks. This practice is called remarketing and relies on cookies and pixels placed on your device.

You can opt out of personalized advertising at:

• Google: https://adssettings.google.com
• Meta: https://www.facebook.com/ads/preferences
• TikTok: settings within the app or browser.

7. Your rights as a data subject

Under Colombia’s Law 1581 of 2012 and related regulations, as a data subject you have the right to:

• Know, update, and rectify your personal data.
• Request proof of the authorization granted for processing.
• Be informed about how your data has been used.
• File complaints with Colombia’s Superintendency of Industry and Commerce (SIC) for legal violations.
• Revoke authorization and/or request the deletion of your data when legal principles and guarantees are not respected.
• Access your data free of charge.

If you are in the European Union, you also have additional rights under GDPR, including data portability, objection to processing, and restriction of processing.

If you are in California, USA, you may have additional rights under the California Consumer Privacy Act (CCPA).

To exercise any of these rights, please email us at info@drjaimearoca.com clearly stating your request and providing valid identification. We will respond within the timeframes established by law.

8. Data retention

We retain your personal data only for as long as necessary to fulfill the described purposes or to comply with legal, accounting, or regulatory obligations. Once these purposes are fulfilled, the data will be securely deleted or anonymized.

9. Information security

We implement reasonable technical, administrative, and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. However, no internet transmission or electronic storage system is completely secure, so we cannot guarantee absolute security.

10. International data transfers

Some of the third-party services we use (Google, Meta, TikTok, Ahrefs) process data on servers located outside Colombia. By using the Site and accepting this policy, you authorize the international transfer of your data under the terms permitted by Colombian data protection legislation.

11. Minors

The Site is not directed to individuals under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal information without the authorization of a legal representative, please contact us so we can delete it.

12. Links to external sites

The Site may contain links to other websites (for example, YouTube or social networks). We are not responsible for the content or privacy practices of those sites. We recommend reviewing their privacy policies before providing them with any information.

13. Changes to this policy

We may update this Privacy Policy to reflect legal, technological, or operational changes. The date of the last update appears at the top. We suggest reviewing it periodically.

14. Contact

For questions, requests, or concerns related to this policy or the processing of your personal data:

• Email: gerencia@drjaimearoca.com
• Phone: +57 301 295 3230
• Address: Cra 30 Corredor Universitario No. 1 – 850, Local 310, Clínica Portoazul, Barranquilla, Atlántico, Colombia

If you believe your rights have been violated, you may file a complaint with Colombia’s Superintendency of Industry and Commerce (SIC): https://www.sic.gov.co